[Shoma]

Optimize your website content with relevant keywords related to child care services in your area. This will improve your center’s visibility in search engine results when parents are looking for childcare options online.

[Trainer]

Great suggestion, Shoma! Using relevant keywords will definitely help childcare centers improve online visibility. Well done!

[Nikolai Kistler]

Create a friendly-user website that is easy to navigate and understanding the material that is being present. You want to sell your business to the public without actually selling the business. You want to have your business feel like a cozy warm feeling that your student will be in safe hands knowing that it is with the right staff.

[Trainer]

Nikolai’s suggestion of a user-friendly website with a warm, cozy feel is spot on for attracting and retaining parents.

[April]

The internet is where most people start to find out the learning center’s philosophy, learning approach and also tuition rates. Our center just launched a web site because we just opened a new location. We are including our calendar showing days we are closed, summer program, drone pictures of the site, and our staff pictures as well. Parents enjoy seeing as much info as possible online.

[Trainer]

Great job, April! Your approach of providing comprehensive information and visuals online is effective in attracting and engaging parents.

[Sasha Bumsted]

Having a website that is easily accessible and that is mobile friendly will really be beneficial for families looking for care. I think everything has become digital and I feel like a lot of people would rather do research on their own rather than calling and talking to people so definitely a website would be best.

[Cat Mohon]

Using platforms such as social media such as Facebook & Instagram and market what specialized activity / promotions we are doing. In the digital era, most parents have social media accounts, and this can help reach them. Also having a website is really helpful.

[Trainer]

Great insight, Cat! Utilizing social media and specialized promotions can effectively engage parents in the digital age. A website is essential.

[Marcia Crosse]

I think social media such a good website with eye-catching information is useful. Also, Facebook and Instagram are important for connecting with others digitally, and allow a parent to see your school online. Most parents at our school are using online access 90% of the time.

[Trainer]

Great insight, Marcia! Social media and visually appealing websites are indeed effective for connecting with parents in today’s digital age.

[Brooke]

At my school we use many different forms of marketing, we use social media. We have 3 different pages for our school, family page, a regular page for our school and an alumni page. We also have a website that is updated regularly throughout the year. Lastly, we have an Instagram page.

[Trainer]

Great job utilizing multiple digital marketing platforms to engage and retain parents! Consistent updates are key.

[Melissa Fuller]

Honestly if you are really trying to get the attention of today’s parents having a footprint on social media sounds like its would work the best. You would want to be where people already are to be seen.

[Trainer]

“Great point, Melissa! Social media is essential for reaching and engaging parents in today’s digital world.”

[Shakira Zachary]

I think that having a website that is easily accessible and mobile friendly works best for attracting and keeping parents in today’s society.

[Trainer]

Shakira, I agree! A user-friendly website is crucial for engaging parents in the digital age.

[Kelly Costello]

Social media presence is an effective way to interact with potential families. It is part of marketing this day and age. A user friendly and well curated website. A code to scan on sandwich board flyer at event can be a digital link to get connected.

[Trainer]

Great insights, Kelly! Social media and a user-friendly website are essential for engaging parents in today’s digital age.

[Tasha]

A user friendly website with as much information as possible to make sure that their questions can be answered. For example, when we advertised an outdoor preschool program, there were photos of the children playing in the woods and walking to the beach.

[Trainer]

Tasha, great insight! A user-friendly website with rich content and visual appeal is essential for engaging parents.

[rosa]

creating a colorful website easy for people to find you with pictures of the center showing kids interacting and engage in class will be a great way to promote our program of course you can ask parents to give you a picture release form signed to post pictures.

[Trainer]

Rosa, great suggestion! A vibrant, easily accessible website with engaging photos can attract and reassure parents. Good point on the picture release form.

[Tracy Miller]

We use facebook to showcase the activities our students are involved in( with parents permission)

Our website and facebook page info is on flyers we had out.

[Trainer]

Great use of Facebook to engage parents and showcase activities. Connecting online and offline is effective.

[April McNeil]

Word of mouth is a great way to get the word out there about your center. Distributing detailed eye catching flyers to different locations is also a way of marketing. Social is real big these days as well!

[Trainer]

“Great points, April! Word of mouth and eye-catching flyers are effective. Social media is a powerful tool too.”

[Carrina Brock]

Digital marketing through social media platforms, and partnering with outside organizations to include advertisements and information about the program.

[Trainer]

Great insight, Carrina! Utilizing social media and partnerships is indeed effective in reaching and retaining parents. Well done!