[Shoma]

Optimize your website content with relevant keywords related to child care services in your area. This will improve your center’s visibility in search engine results when parents are looking for childcare options online.

[Trainer]

Great suggestion, Shoma! Using relevant keywords will definitely help childcare centers improve online visibility. Well done!

[Nikolai Kistler]

Create a friendly-user website that is easy to navigate and understanding the material that is being present. You want to sell your business to the public without actually selling the business. You want to have your business feel like a cozy warm feeling that your student will be in safe hands knowing that it is with the right staff.

[Trainer]

Nikolai’s suggestion of a user-friendly website with a warm, cozy feel is spot on for attracting and retaining parents.

[April]

The internet is where most people start to find out the learning center’s philosophy, learning approach and also tuition rates. Our center just launched a web site because we just opened a new location. We are including our calendar showing days we are closed, summer program, drone pictures of the site, and our staff pictures as well. Parents enjoy seeing as much info as possible online.

[Trainer]

Great job, April! Your approach of providing comprehensive information and visuals online is effective in attracting and engaging parents.

[Sasha Bumsted]

Having a website that is easily accessible and that is mobile friendly will really be beneficial for families looking for care. I think everything has become digital and I feel like a lot of people would rather do research on their own rather than calling and talking to people so definitely a website would be best.

[Cat Mohon]

Using platforms such as social media such as Facebook & Instagram and market what specialized activity / promotions we are doing. In the digital era, most parents have social media accounts, and this can help reach them. Also having a website is really helpful.

[Trainer]

Great insight, Cat! Utilizing social media and specialized promotions can effectively engage parents in the digital age. A website is essential.